Whitehat SEO

London HUG 20240515 - Syncursyv Systems Integration

Thu, 30 May 2024 17:17:10 GMT

Slides: https://info.whitehat-seo.co.uk/hug-20240515
Syncursyv
Making the Right System Integration Decision for the Best Business Outcome

John Pearson & Jon Littlechild Discussion

HUG London 2024 0515 - HubSpot Update: Content | Marketing | Service | AI

Thu, 30 May 2024 17:13:49 GMT

Early access: https://info.whitehat-seo.co.uk/service-hub-ai-chatbot-early-access
Slides: https://info.whitehat-seo.co.uk/hug-20240515

The latest releases from HubSpot are Content Hub, Marketing Hub, Service Hub, and AI advances.
Clwyd Probert, CEO WHitehat

HUG London 20240515 - Transforming Text into Impactful Engagement

Thu, 30 May 2024 17:07:11 GMT

Slides: https://info.whitehat-seo.co.uk/hug-20240515
Mitto
The SMS Journey: Transforming Text into Impactful Engagement

Filippo Percario, Director of Global Partnerships at Mitto

Unleashing the Power of SMS in Your Campaigns: London HUG March 2024

Mon, 25 Mar 2024 15:14:05 GMT

Slide deck and additional resources here: https://info.whitehat-seo.co.uk/hug-20240321

Join us for an insightful webinar on integrating SMS into your HubSpot campaigns to elevate your marketing efforts. In this session, Milorad Mitrovic, Cloud Communications Expert at Mitto, will guide you through the world of omnichannel marketing and demonstrate how SMS can help you achieve maximum impact.

Discover the untapped potential of SMS and learn how it compares to email in terms of open rates and response rates. Mitrovic will showcase Mitto's seamless integration capabilities with HubSpot, highlighting how their robust and cost-effective routing, along with exceptional support, can enhance your HubSpot experience by adding high-quality SMS functionalities.

Throughout the webinar, you'll gain valuable insights on:

The importance of CRM in marketing and HubSpot's key features and benefits
The power of omnichannel marketing and the need to diversify communication channels
Step-by-step guidance on integrating SMS into your HubSpot campaigns
Real-life customer success stories illustrating the effectiveness of SMS integration
Mitrovic will also share a specific customer story, detailing their industry challenges, how they implemented SMS within HubSpot, and the impressive results they achieved.

By the end of the session, you'll have a clear understanding of the value SMS brings to your HubSpot campaigns and how to maximize your investment. Don't miss this opportunity to learn from an experienced professional and take your marketing efforts to the next level!

Stay tuned for the Q&A session, where Mitrovic will address your queries regarding SMS integration, HubSpot, or omnichannel marketing. If you have any further questions or wish to explore additional resources, feel free to reach out using the contact information provided.

Thank you for joining us, and we look forward to helping you unlock the power of SMS in your HubSpot campaigns!

London HUG Presentation: Marketing Mary AI - Fireside Chat

Wed, 22 Nov 2023 14:51:22 GMT

Download slides here: https://info.whitehat-seo.co.uk/hug-20231108
Marketing Mary website: https://www.marketingmary.ai/

London HUG Presentation - Human Content in an AI World

Wed, 22 Nov 2023 14:49:53 GMT

Slides can be downloaded here: https://info.whitehat-seo.co.uk/hug-20231108

London HUG Presentation: Do more with SMS for HubSpot

Sat, 18 Nov 2023 18:15:20 GMT

Download slides here: https://info.whitehat-seo.co.uk/hug-20231108

Video Marketing Adoption in 2023

Mon, 29 May 2023 11:48:19 GMT

Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517
Steffen Fagerström Christensen
CTO & Co-Founder TwentyThree

AI Everywhere All At Once: The Future Of Marketing

Mon, 29 May 2023 11:46:34 GMT

Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517

Clwyd Probert
CEO & Founder at Whitehat SEO Ltd
https://www.whitehat-seo.co.uk

Will AI Replace Salespeople?

Mon, 29 May 2023 11:43:49 GMT

Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517

London HUG 2023
Jeremy Thomson, Sandler
Sandler is the world’s largest sales training company with over 250 locations in 27 countries providing over 500,000 hours of training annually.

How To Create An SEO Content Strategy

Wed, 31 Aug 2022 14:03:48 GMT

Create an SEO content strategy

Full article here: https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy

Content marketing has become a vital part of any company’s marketing strategy.

It’s what drives your audience to your website and keeps them engaged with you for long periods of time.

So, a well-designed content marketing strategy will help you:

• stay ahead of competitors in the market,
• generate more leads and customers,
• improve your brand image, and
• increase customer loyalty.

A content strategy has had to evolve over the years.

It’s not just about keywords and links anymore!

Creating a sustainable content strategy is about firstly understanding your user’s behaviour.

With this insight you’ll then be able to:

• create unique content that users will want to engage with

• drive targeted traffic to your website and designated platforms

• increase conversions with tangible content

This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.

Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.

After the HUG you’ll be able to:

• define your goals & conduct persona research

• run a content audit and fully understand your CMS

• determine content type and generate ideas

• publish, promote, and manage your content

• repurpose content based on your needs

All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.

Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.

Attribution Reporting: Tracked from start to finish

Wed, 27 Jul 2022 10:59:57 GMT

Attribution Reporting: Tracked from start to finish

Full article here: https://blog.whitehat-seo.co.uk/attribution-reporting-improved-marketing-results

Your customers engage with you through multiple channels and touchpoints.

But do you ever wondered what exactly made them come to you?

Do you query if Paul in sales, is the real reason the deal was closed? Or if Vanessa’s wonderful blog made them get in touch?

With attribution reporting, you can see precisely where, when, and how your marketing efforts are truly affecting your leads and revenue.

A buyer’s journey is never one-dimensional. They interact and engage with your brand via multiple touchpoints before committing.

But was it through email, PPC, blogs, paid or organic traffic?

Wouldn’t it be great if you could know exactly what brought them to the decision?

Want tools to give insight as to what channels are generating the most leads and converting them successfully?

Then attribution reporting will make you a happy bunny!

Marketing attribution is a reporting strategy that allows your marketing and sales team to see what’s working and what’s not with Contact create attribution. Or let you know how much revenue was generated with Revenue attribution.

With attribution reporting information, you can:

• Attribute credit to interactions that created contacts, deals, and revenue

• A clearer view of beneficial interaction sources & types

• Know what asset types (through HubSpot) are being interacted with the most

Sounds good, doesn’t it? But how does it work?

Join us to find out the total benefits of Marketing attribution and how your business will benefit from:

• Using different attribution models to fit business goals

• How to choose the right reporting models

• How to run an attribution report in HubSpot and Google Analytics

• How to harvest, analyse and implement data findings from your report

Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.

Operations Hub Implementation: Grow better, run better

Wed, 26 Jan 2022 11:49:56 GMT

Operational efficiency is the key to sustainable growth.

Blog article here: https://blog.whitehat-seo.co.uk/operations-hub-customer-service-solutions

That's why HubSpot recently launched its 5th (and newest!) hub, Operations Hub.

Packed with new features, it includes deeper integrations, more flexible workflow automation, supercharged reporting, and more.

In this session, you'll get the full scoop on HubSpot's newest product line directly from the source

As your business grows, so can your problems.

Processes are built, departments and employees can feel isolated, data becomes soiled, and efficiency begins to break down.

In the long run, it feels all your efforts seem to be in vain.

But what if there was a simple solution?

What if there was a solution for your business that could:

• eliminate data silos

• provide greater connection of departments/employees to an automated process

• allow you to have cleaner & synced data

• improve overall operation efficiency

If this sounds like a bit of what you fancy, then Operations Hub is your solution!

Get the full scoop on HubSpot's newest product line directly from the source — HubSpot product lead Nick Carbone

Operation Hub allows you to automate operations and streamline your processes for your business to become more efficient. Allowing you to concentrate on your business strategy and scale with ease.

Supercharge your HubSpot CRM platform with:

• improved integrations

• robust data quality tools

• flexible automation

Sounds good, doesn’t it? But how does it work?

Join us to find out the total benefits of Operations Hub and how your business will benefit from:

• Data sync

• Data quality automation

• Programable automation

• App integration

Unite your team through one single source of truth and allow them to work proactively and deliver the best possible customer experience.

Keyword Research: How to find the right keywords & what tools to use

Wed, 01 Dec 2021 13:33:15 GMT

Keyword research can be overwhelming!

Read the full blog article here: https://blog.whitehat-seo.co.uk/secrets-of-keyword-research

But finding the right keywords can unlock organic traffic for your website

Watch to find out how to:

• Find the right keywords
• Use free and paid SEO tools
• Understand and analyse search intent
• Compare and prioritise keyword opportunities

As the complexity of language itself, understanding the language your target customers use can be bewildering!

So how do you work out what language they’re speaking?

Effective keyword research

Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.

Keyword research is pivotal to all your marketing efforts.

Getting it right helps:

• Drive traffic

• Increase sales

• Greater ROI

Knowing your keywords also helps you to better understand your business and brand.

Whether you’re providing information, product, or service, finding the right keywords will enable you to:

• Know which keywords to rank for

• Discover popular keywords and phrases frequently searched for

• Complete competitor analysis

• Where and how to use your findings

Watch to find out how to complete effective keyword research using a range of free and paid tools.

Get to know your customers intent and give them what they want rather than guessing

Marketing Automation for Growth

Wed, 27 Oct 2021 12:51:47 GMT

The world of automation is to make things easier, so why can it seem so hard?

Full article available here: https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflows

See how you can effectively use HubSpot tools and software to automate actions, campaigns, and activities throughout an entire buyer's journey.

Increase your chances of generating leads, new sales and an improved result in your marketing ROI.

Timing is everything!

So, with HubSpot automation tools and software, you can make sure you get it right every time.

Automation can be used for both your customers and teams.

Marketing automation ensures correct steps are taken, beneficial information is delivered, and exact actions are completed.

Whether it be:

• inbound marketing/ sales process

• email marketing

• social media marketing

• sales/customer service literature

You can use marketing automation to grow your team processes, customer retention and satisfaction.

This London HUG will help you use marketing automation and:

• know your processes

• know your customer

• have a defined strategy

• create required materials

• everyone in the loop

• test it!

Join us to find out how to use HubSpot marketing automation features and integrations.

Plus, a workshop on how to create a workflow to increase productivity and scalability.

Working smarter is better than working harder, so watch today!

Topic Clusters and Simple SEO Success

Fri, 24 Sep 2021 15:28:06 GMT

Article here: https://blog.whitehat-seo.co.uk/understanding-topic-clusters
Topic clusters are a great way to create content with higher quality and engagement.

Topic cluster groups are also really helpful when it comes to SEO, but what's the best way to go about creating them?

Watch to find out:

• What topic clusters are
• How to create a topic cluster content strategy and
• Steps to map out your first successful topic cluster

There's no doubt that SEO can be tricky and time-consuming.

So we're always on the lookout for ways in which to work smarter and not harder!

Topic clusters can be thought of as "mini-collections" of related content pieces, meaning that they are an efficient way to help organize and categorize your content.

Why is this so important?

Well, the way in which we search has changed, and this has made a huge impact on the way in which search engines present content.

So topic cluster groups are extremely helpful when it comes to SEO. Having a central topic with many related subtopics surrounding it to support the main theme.

Helping provide users and customers with relevant content on your site faster than if you just list them individually.

This creates a helpful and positive user experience with the content provided converting visitors into leads.

Mastering topic clusters allows you to:

• Save time

• Easier content/topic management

• Provide what your visitors want

• Create/repurpose and optimise engaging content

Watch to see what topic clusters can do for you, your site and most importantly visitor engagement.

Getting Started With Podcasting

Sun, 19 Jul 2020 21:25:35 GMT

Join Jorie Munroe (Inbound Professor on Marketing Hub) and Anni Kim (Inbound Professor on Workflows & Integrations) as we give a virtual presentation to the HubSpot User Group on Getting Started with Podcasting.

Virtual Fireside Chat with HubSpot CEO & Co-Founder Brian Halligan

Thu, 21 May 2020 11:56:57 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Hear directly from HubSpot CEO and Co-Founder Brian Halligan, as he sits down for an intimate discussion with Christan Kinnear VP
of Sales and Managing Director EMEA

What Do Campaigns Look Like in 2020

Thu, 30 Apr 2020 13:54:30 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Running Successful
Campaigns in 2020
How to Use HubSpot Tools for
Contextualization and Optimization

Improving the Customer Experience Through Customer Journey Mapping

Sun, 19 Apr 2020 12:56:15 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london
Adriti, Inbound Service & Service Hub Professor

Build empathy for your customers by using a customer journey map
Improve the customer experience using HubSpot and Service Hub

Customer Success The New Way to Win at Business

Sun, 19 Apr 2020 12:32:38 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

On March 17th 2020, @coachcourt, Courtney Sembler, Manager, HubSpot Academy Education gave a virtual presentation to the HubSpot User Group community on Customer Success: The New Way to Win at Business.

Building A Lead Generating Chatbot

Sun, 12 Apr 2020 14:40:14 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Adi: Inbound partner professor with HubSpot Academy. Former consultant. Professional musician

Attribution Reporting in HubSpot

Wed, 11 Mar 2020 18:56:34 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Speaker: Ari Plaut
Senior Product Marketing Manager
Marketing | HubSpot

Panel Discussion | Inbound Sales - London HUG 201904

Wed, 08 May 2019 10:26:35 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Question and answer session with the panel experts

Event: London HubSpot User Group

Event Date: April 2019

Book your ticket for the next HUG

Whitehat SEO

London HUG 20240515 - Syncursyv Systems Integration

HUG London 2024 0515 - HubSpot Update: Content | Marketing | Service | AI

HUG London 20240515 - Transforming Text into Impactful Engagement

Unleashing the Power of SMS in Your Campaigns: London HUG March 2024

London HUG Presentation: Marketing Mary AI - Fireside Chat

London HUG Presentation - Human Content in an AI World

London HUG Presentation: Do more with SMS for HubSpot

Video Marketing Adoption in 2023

AI Everywhere All At Once: The Future Of Marketing

Will AI Replace Salespeople?

How To Create An SEO Content Strategy

Create an SEO content strategy

Attribution Reporting: Tracked from start to finish

Attribution Reporting: Tracked from start to finish

With attribution reporting information, you can:

Operations Hub Implementation: Grow better, run better

Operational efficiency is the key to sustainable growth.

Keyword Research: How to find the right keywords & what tools to use

Keyword research can be overwhelming!

Keyword research is pivotal to all your marketing efforts.

Marketing Automation for Growth

The world of automation is to make things easier, so why can it seem so hard?

Timing is everything!

Automation can be used for both your customers and teams.

Working smarter is better than working harder, so watch today!

Topic Clusters and Simple SEO Success

Getting Started With Podcasting

Virtual Fireside Chat with HubSpot CEO & Co-Founder Brian Halligan

What Do Campaigns Look Like in 2020

Improving the Customer Experience Through Customer Journey Mapping

Customer Success The New Way to Win at Business

Building A Lead Generating Chatbot

Attribution Reporting in HubSpot

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